It’s remarkable to see how the reaction to Kate’s song has engaged new and old fans alike, and has also transcended generations - 37 years later!”

“We are thrilled to see fans connect so enthusiastically with such a key part of the Duffer Brothers incredible storytelling - the music.

“More than ever, Stranger Things is a cultural phenomenon that resonates with fans all over the world,” says Alexandra Patsavas, Netflix’s director of music/creative production for series, in a statement. In addition to “Running Up That Hill,” the new season of Stranger Things, set primarily in 1986, is full of indelible ‘80s hits, from Dead or Alive’s “You Spin Me Round (Like a Record)” to Musical Youth’s “Pass the Dutchie” to Falco’s “Rock Me Amadeus.” According to Spotify, the platform’s official Stranger Things playlist has scored 1,784% increase in daily global streams from Thursday to Monday, with “Running Up That Hill” scoring the biggest individual bump. Max plays the song on her Walkman in the first episode of season four, and the song serves as a recurring theme for the character leading up to a pivotal sequence in the fourth episode. “Running Up That Hill (A Deal With God),” the lead single to the British legend’s 1985 album Hounds of Love, soundtracks the story of Max Mayfield (Sadie Sink), still reeling from a family death, in the fourth season of Stranger Things.

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