The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. Despite many social networks going public within a few years post-launch (Twitter: six years Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Pinterest experienced the highest amount of MAUs at the end of March 2021, when the image based social media platform had 478 million MAUs worldwide.

In the fourth quarter of 2022, Pinterest had 450 million monthly active users (MAUs) worldwide, up by five million users when compared to the previous quarter.

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